Belief in the product or service you’re selling is a critical factor in successful sales. It fuels your passion, conviction, and ability to overcome objections with confidence. However, what happens when you face objections while lacking belief in what you’re selling?

Selling becomes significantly harder as doubts and internal conflicts arise, impacting your ability to address objections effectively.

In this article, we’ll explore the challenges of selling when you don’t believe in your product or service and examine how common objections can exacerbate these difficulties.

Price-related Objections

When facing objections related to price, not believing in your product or service can amplify the challenge. You may struggle to justify the cost or provide genuine value-based responses. Your lack of conviction can make it difficult to demonstrate the benefits and return on investment that would justify the price to potential customers. As a result, you may find it challenging to overcome objections effectively and close the sale.

Example: A customer objects to the price of a software product, stating that it seems expensive compared to alternatives on the market. Without believing in the product, you may struggle to articulate its unique features and the added value it provides, leading the customer to question its worth.

Competitor Comparison

When customers raise objections by comparing your product or service to competitors, your lack of belief becomes a significant hurdle. It becomes challenging to highlight the strengths of your offering and differentiate it effectively. Without conviction, you may struggle to explain why your product is superior or fail to address the customer’s concerns adequately.

Example: A customer expresses doubts about choosing your consulting services over a well-established competitor. Lacking belief in your own expertise and value proposition, you may struggle to present compelling reasons for why your services would be more beneficial, resulting in missed opportunities.

Lack of Trust

Objections rooted in a lack of trust can be particularly challenging to handle when you lack belief in your product or service. Your credibility and authenticity may come into question, making it difficult to build rapport and address concerns effectively. Without personal conviction, it becomes harder to establish trust and convince customers that your offering can meet their needs.

Example: A customer raises objections about the reliability and effectiveness of your health supplement, expressing skepticism about its claims. Without genuine belief in the product’s benefits, you may struggle to provide evidence, testimonials, or scientific data to alleviate their doubts.

The Impact on Sales Performance

Selling without belief in your product or service can have several negative consequences:

Lack of Confidence: Your lack of belief can erode your confidence, making it challenging to handle objections with conviction. This lack of confidence may be apparent to customers, impacting their trust in your expertise and the viability of your offering.

Inconsistent Messaging: When you don’t believe in your product, it’s difficult to maintain consistent messaging and communicate its value effectively. Inconsistencies may confuse customers and cast doubts on your credibility.

Missed Opportunities: Inability to address objections convincingly can result in missed sales opportunities. Customers may perceive your hesitancy or inability to answer their concerns as a lack of commitment, leading them to seek alternatives.

What you should do to believe in your product/service

Selling becomes significantly harder when you face objections and lack belief in your product or service.

The challenges outlined above can hinder your ability to address objections effectively, erode customer trust, and ultimately impact your sales performance.

It’s crucial to evaluate your alignment with the product or service you’re selling and consider the long-term implications of promoting something you don’t genuinely believe in.

Be proactive with your leads and improve your E-A-T

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and it is a set of guidelines used by Google’s search quality evaluators to assess the quality and credibility of web content.

But you can use the guidelines to improve the belief you have in the product or service you are offering and therefore make sales easier on you.

Every time you get an objection from a lead that you are not able to overcome, think of ways to use E-A-T to overcome those objections.

Here’s a list of common objections and how embracing the E-A-T framework can help overcome them:

Objection: “I’m not sure if your product/service is reliable or trustworthy.”

E-A-T Solution: Emphasize your expertise by providing clear information about your qualifications, experience, and any relevant certifications. Showcase testimonials and positive reviews from satisfied customers to build trust. Additionally, ensure your website has a professional design, transparent policies, and secure payment options to enhance trustworthiness.

Objection: “Why should I choose your product/service over your competitors?”

E-A-T Solution: Establish your authority by demonstrating your in-depth knowledge of the industry through well-researched and informative content. Showcase your unique expertise or proprietary methodologies that differentiate your offering from competitors. Highlight any awards, partnerships, or notable achievements that contribute to your credibility.

Objection: “How can I be sure your product/service will deliver the desired results?”

E-A-T Solution: Share success stories and case studies that highlight the positive outcomes your product/service has achieved for previous customers. Leverage your expertise to explain the methodology behind your product/service and how it addresses specific customer needs. Provide evidence-based data or statistics to support claims and demonstrate the effectiveness of your offering.

Objection: “Your product/service seems expensive. Is it worth the investment?”

E-A-T Solution: Showcase your expertise and authority by explaining the value proposition of your product/service in detail. Provide transparent pricing information and highlight the long-term benefits and return on investment that customers can expect. Back up your claims with testimonials, case studies, or data that demonstrate the cost-effectiveness and positive outcomes of choosing your offering.

Objection: “I’m uncertain if your product/service is suitable for my specific needs.”

E-A-T Solution: Demonstrate your expertise by offering personalized consultations or assessments to understand the customer’s unique requirements. Leverage your authority to provide tailored recommendations and solutions that address their specific pain points. Showcase relevant success stories or testimonials from customers with similar needs to instill confidence in your ability to meet their expectations.

By practicing the E-A-T principles with your leads you can effectively address objections and build trust with potential customers. Demonstrating expertise, establishing authority, and fostering trustworthiness will help overcome you overcome doubts and create a strong foundation for successful sales conversions.