The Chief Executive Roles for Medical Spas Pre $1 Million in Yearly Revenue
Running a medical spa, especially when aiming for annual revenue below $1 million, requires a set of key executive roles to manage various aspects of …
The Right Way to Solve Business Problems (And Why It’s So Important)
Fix them in the wrong order. Fail. Fix them all at the same time. Fail. Fix them in the right order Solving business problems in …
An easy way to make sales harder than it needs to be
Belief in the product or service you’re selling is a critical factor in successful sales. It fuels your passion, conviction, and ability to overcome objections …
How much is bad customer service really costing your business?
When customers look for a product or service, they look for an offer with the greatest value to them. The value of an offer is …
Would you drive blindfolded? Then why do you drive your business this way?
Most of us start our small business journey by selling something we are good at doing or making. Before we know it, we get caught …
The Reason Your Ads are Not Working
TLRD; Poor Offer. Let me expand that a little: Your offer is not attractive to your target audience, and you are not confident your offer …
The problem with meaningless goals
It seems most small businesses adopt a simple strategy to grow their business: copy what the competition is doing. Assuming the business owner picked the …
SLCB, the key to building and growing a small business
You’ve probably heard of MVP, which stands for Minimum Viable Product. It is a product with enough features for early-adopter customers to use and provide …
How to keep a business stagnant
Ever look at a work of art and find a mistake. No matter how minute the mistake, it seems almost everyone is able to point …
The biggest mistake every small business owner makes and why they keep making it
Not doing the work to find out how your customers make decisions is the biggest mistake you can make as a small business owner. Do …