How it works

We’ll start with a 15-minute consultation to make sure we are a good fit for your digital marketing needs. If we determine we are a good fit, here is an example of what a timeline of events for the first 6 months would look like:

Step 1 – Subscribe

Follow this link to start your Digital Marketing Membership.

Onboarding and Discovery Phase – 1 to 4 weeks

  1. Initial Meeting: We start by understanding your business goals, target audience, current marketing efforts, and pain points. Your inputs are invaluable as we tailor our strategies to align with your vision.
  2. Competitor Analysis: A thorough examination of your top competitors helps us identify opportunities and areas for improvement, giving you a competitive edge.
  3. Website Audit: We evaluate your website for SEO, user experience, and conversion optimization. Enhancements will be made to improve overall performance.
  4. Goal Setting: Collaboration is key. Together, we’ll set specific and measurable marketing objectives for the engagement, ensuring we are on the path to success.
  5. Financial Planning: We understand the importance of transparency and predictability when it comes to budgeting for your marketing efforts. We’ll develop a financial proforma to give you an overview of the investment and expected returns.
  6. Strategy Development: Our team will craft a comprehensive digital marketing strategy, strategically aligned with your objectives and budget, to deliver optimal results.

Implementation Phase – 1 to 4 weeks

  1. Website Design and/or Optimization: Implementing necessary changes to enhance your website’s performance, including SEO optimization and user experience enhancements.
  2. Content Marketing: Engaging and valuable content is king. We’ll create high-quality landing pages, blog posts, articles, or other content to attract and engage your target audience.
  3. Social Media Setup: Setting up and optimizing your social media profiles on relevant platforms to strengthen your online presence.
  4. Paid Advertising Campaigns: Launching targeted pay-per-click (PPC) campaigns on platforms like Google Ads or social media to drive traffic and conversions.
  5. Email Marketing: Setting up email campaigns to nurture leads and build customer loyalty, keeping your brand top-of-mind.

Ongoing Management and Optimization – Monthly

  1. Content Creation: We continue producing valuable content to maintain engagement and attract new visitors to your platforms.
  2. Social Media Management: Regularly updating and monitoring your social media profiles, and responding to comments and messages to foster strong relationships.
  3. Paid Advertising Management: Continuously monitor and optimize PPC campaigns to improve performance and ROI.
  4. SEO Monitoring: Tracking your website’s search engine rankings and optimizing content for enhanced visibility.
  5. Email Campaign Optimization: Analyzing email campaign performance and making necessary adjustments to increase open rates and click-through rates.

Performance Review and Scaling – Quarterly

  1. Performance Review: We’ll conduct regular meetings to review key performance indicators (KPIs) and discuss progress toward your established goals.
  2. Data Analysis: Analyzing marketing data to identify trends, opportunities, and areas for improvement, ensuring data-driven decision-making.
  3. Scaling Strategies: Develop strategies to scale successful campaigns and explore new marketing channels to maximize your growth potential.
  4. Reporting: We’ll provide you with comprehensive monthly performance reports, highlighting achievements, and outlining future plans. We’ll review these plans quarterly with you to determine what needs to change and what needs to be executed next.
  5. Continuous Communication: Our relationship extends beyond the engagement timeline. We’re here to address questions, provide updates, and discuss marketing strategies whenever you need.