April 10, 2021 by Michael Diez
Employing black-hat and spammy digital marketing strategies sounds like an act of desperation and/or naïvety on behalf of business owners.
On one hand, instead of improving your product or service, you desperately keep promoting it despite it being uncompetitive, just to keep the lights on. Now that may be fine, as long as you are still trying to innovate, otherwise, you are just being an opportunist (underpaying and overworking your employees, buying pirated software, etc. just to squeeze out a profit).
On the other hand, you might just be fooled by many of the too-good-to-be-true offers circulating on the internet, succumbing to parasitic agencies that trick you by showing you results based on vanity metrics that have no real impact on your business.
The cost of using spammy digital strategies is time wasted not improving your product or service and wasting money on vanity metrics.
If you get any results from spammy digital strategies, they are short-lived, inconsistent, and usually end up putting the business in a poor strategic and financial position.