The Great Digital Marketing Reset: When Attribution Becomes Obsolete
The digital marketing landscape is in constant flux, with new technologies, platforms, and trends emerging at an ever-increasing pace. This relentless evolution has made it …
The Fear of Authenticity: The Silent Saboteur of your EEAAT Content Strategy
In the ever-evolving world of digital marketing, content reigns supreme. It’s the lifeblood of effective communication, engaging audiences, and establishing a strong online presence. However, …
SMB SEO Strategy: Should you focus on Quantity or Quality of content?
When it comes to SEO, should you focus on quality content or quantity of content? Take a look at your competition. Can you beat them …
When someone asks me for a website and SEO, I ask them why?
Most people who ask me this probably want to hear that I will do the website for cheap and that I can do SEO for …
Shareable content is king, but do you have any?
Are you creating content? That is a great start. Working those marketing muscles. Are you creating content consistently? I know, it’s hard but keep going. …
Why it’s so important to figure out your Customer Lifetime Value
If 1 in 10 leads from Google Ads becomes your customer, how much would you pay to get leads from Google Ads? If for every …
Should you use SEO in your Digital Marketing Strategy or is SEO dead?
Search Engine Optimization is most definitely not dead. What is dying is a specific SEO strategy. The SEO strategy with the objective to rank #1 …
The cost of using spammy digital strategies
Employing black-hat and spammy digital marketing strategies sounds like an act of desperation and/or naïvety on behalf of business owners. On one hand, instead of …
You and your team need to work those digital marketing muscles
Ok, here is an analogy. Preparing for a sports competition is similar to preparing to beat your competitors online in that in both competitions you …
How poor website performance costs you
You’ve probably heard that if your landing page takes longer than 2 seconds to load then users will simply hit the back button. OK, that …