Search Engine Optimization is most definitely not dead. What is dying is a specific SEO strategy.
The SEO strategy with the objective to rank #1 for certain keywords by creating content of low value and spamming the Google Search Algorithm is dying.
If youâ€™ve got a great product or service, then with a few well-planted seeds on social media and blogs, Google will pick up your businessâ€™ website and rank your web pages high in the Search Result Page (SERP). You probably need some basic technical SEO (page speed, title, proper use of Heading tags, etc), and you are off to the races.
But if your product or service is only marginally better than the competition, then Iâ€™m afraid the old spammy SEO strategy is no longer going to help you.
This is because spamming as an SEO strategy is easy to execute, and as more of your competitors start to use it, the SERP becomes saturated, forcing businesses to employ slightly more sophisticated SEO strategies.
The more competitive the market your business is in, the faster the SERPs saturate.
SEO is still going to provide great results for your business, even if your product is marginally better, but you wonâ€™t get those results by spamming the Google search engine. Youâ€™ll need a more sophisticated SEO strategy.
When considering using SEO in your digital strategy, you need to find ways of beating the competition in these areas of the SERP: Ads Snippets Map Organic results
If you can beat your competitors in any of these areas, then SEO is likely to offer opportunities that will significantly benefit your business.