The client was using IDX Broker. She wanted an easy way to manage the content of the website and increase the flexibility of the content layout. Something she could not do in IDX Broker since she could only use the templates that were provided. Changing the layout would involve coding, and she could not do that.
I also pointed out that since she was using IDX Broker, not all listings would show up on Google, and the ones that did showed the IDX Broker domain and not bellisimorealty.com. So by hosting her own listings, she can improve her organic listings.
I used WordPress as the Content Management System (CMS). In order to make it easy for the client to edit pages I used Cornerstone page builder for WordPress. I integrated the MLS listings with RealtyNA so not only she can manage the listings from the website, but the listings automatically sync between the MLS and her website (both ways).
Now her website is always fresh with listings, and some of the listings are beginning to rank in the Search Engine Results Page.