I was provided with an HTML/CSS version of the website designed using table tags for layout. I took it and redesigned it using Zurb Foundation.
The website ranks #1 for local keywords like "fort lauderdale limo service" and I had to make sure that redesigning the website would not cause a drop in ranking.
I used 301 redirects in apache .htaccess to redirect all the pages.
All the URLs ended in [filename].html, I replaced all the pages to kebab naming convention, removed the extension (.html) from the end, and added a trailing backslash. i verified all URLs redirected properly and made sure there were no 404 errors in Webmaster Tools.
The strategy was simply so post daily and the owner would boost each post. I created content promoting concerts, local events, sporting events, and seasonal events (i.e. Prom and Homecoming)