Don’t skip these marketing steps or you risk wasting money and time when advertising

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Marketing campaigns begin by identifying the ideal customer, defining the business strategy, and identifying the right channels to use to target the right audience. But business owners sometimes get overly excited about building a business and either rush or skip these important marketing steps altogether. The issue may also be that as entrepreneurs we often […]

Seeing the value in digital marketing when you don’t understand technology

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So you’ve heard that more and more businesses are exploiting the internet to grow, but you just can’t understand how social websites, where people talk about what they had to eat and laugh about cat videos, are going to have a significant impact in growing your business. You probably have been hearing from other business […]

Reaching Out Via Email with Personalized Canned Responses

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One way to avoid writing spammy sounding emails is to personalize them. But writing high-quality personalized emails every time is time-consuming. Here is a quick tip to help you respond quickly and professionally while sounding friendly and inviting. Writing Personalized Canned Emails Here is a general guide to writing emails when reaching out: Keep it short, […]

3 Freemium Website Monitoring Tools You Should Use

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As a small business, you want to keep costs down. If you are promoting your website and visitors are receiving errors then you are wasting money. But paying for a whole bunch of monitoring services when your small business is just starting can be untenable. Fortunately, the following services offer generous Freemium plans that can help you […]

4 WordPress Search Engine Optimizations that Increase Ranking

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How big a bump in ranking should you expect? Well, it depends. First, make sure you are tracking your rankings. Use SERPS, or ProRankTracker, or one of the many rank tracking tools available Run OpenSiteExplorer on those websites ranking above you to find out how strong their backlinks are Finally, test those websites for speed […]

Make Sure Your Backup Solution Works When You Need It

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In this post, I would like to go through common misconceptions people have about backup solutions, such as  external drives, network storage, RAID, cloud storage, and drive image software and why these solutions fail when you need them. External Drives They come in types like desktop, mobile, and thumb drive. These drives may come with […]

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