Don’t skip these marketing steps or you risk wasting money and time when advertising

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Marketing campaigns begin by identifying the ideal customer, defining the business strategy, and identifying the right channels to use to target the right audience. But business owners sometimes get overly excited about building a business and either rush or skip these important marketing steps altogether. The issue may also be that as entrepreneurs we often […]

Seeing the value in digital marketing when you don’t understand technology

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So you’ve heard that more and more businesses are exploiting the internet to grow, but you just can’t understand how social websites, where people talk about what they had to eat and laugh about cat videos, are going to have a significant impact in growing your business. You probably have been hearing from other business […]