August 11, 2021 by Michael Diez
Most people who ask me this probably want to hear that I will do the website for cheap and that I can do SEO for a low monthly fee.
And while I can do that by creating a generic website and optimize it to rank for some keywords they think are relevant, is that really what they need?
So I ask them why?
What they are asking me for are tactics in Digital Marketing. But by asking “why” I need to know what their goals and strategies are.
I don't want to make hundreds of websites that end up nowhere. My mission is to help entrepreneurs build successful businesses that serve our community well.
For this to happen, I need to make sure the Tactics align with the business goals.
The problem for most small businesses is that the owners often work “in” their business and not “on” their business.
As a result, they have put very little time into developing their business goals, strategy, and objectives.
Usually, their goal is really simple: Get more customers.
Their strategy: Copy what competitors are doing.
Their objective: Make the phone ring every day.
So naturally, the first tactic to copy is website and SEO because that’s what their competitors are doing.
But seasoned digital marketers would roll their eyes at this plan.
We’ve seen it before. Hell, we used to do this. What’s the problem? Experience dealing with small business owners has taught us that they don’t really know their customers, their competitors, and their market. They know their craft.
In an uncompetitive or nascent market, sure.
But once the market has matured and marketing channels get saturated with competitors doing the same. This plan becomes less effective exponentially.
Well, unfortunately, if they haven’t worked on their business, the most likely scenario is they go back to the 9-to-5.
If they have a great product or service, then they come to people like me.
And when they do, I help them work on their business by adjusting goals, defining their digital marketing strategy and objectives, and proposing and executing tactics.
Learn more about Digital Marketing Goals, Strategies, Objectives, and Tactics.