Why Your Business Needs a ‘Leaf Strategy’: Marketing Lessons from Trees
Imagine a tree as a business, and its leaves as marketing channels. Just as trees utilize their leaves to capture sunlight, businesses utilize marketing channels …
Who to blame when sales are down
Here are some ways for determining who to blame when sales are down: 1. Look for changes in the market. Are there new competitors? Has the …
Leads that are just focused on price suck. Or do they?
When it comes to lead generation, there are two main types of leads: price-focused leads and value-focused leads. Price-focused leads are those who are primarily …
Telltale Signs of a Poor Offer – Recognizing Patient Signals at Each Sales Funnel Stage
Sales Funnel Stage Telltale Signs of Low Value for a Medical Spa Awareness Stage – High bounce rates on the medical spa’s website. – Low …
Business Owners: Short-term vs. long-term mentality
As business owners, we must think about set short-term goals and long-term goals. Both are needed. But we must be careful when sacrificing too much …
The Chief Executive Roles for Medical Spas Pre $1 Million in Yearly Revenue
Running a medical spa, especially when aiming for annual revenue below $1 million, requires a set of key executive roles to manage various aspects of …
The Right Way to Solve Business Problems (And Why It’s So Important)
Fix them in the wrong order. Fail. Fix them all at the same time. Fail. Fix them in the right order Solving business problems in …
An easy way to make sales harder than it needs to be
Belief in the product or service you’re selling is a critical factor in successful sales. It fuels your passion, conviction, and ability to overcome objections …
How much is bad customer service really costing your business?
When customers look for a product or service, they look for an offer with the greatest value to them. The value of an offer is …
Would you drive blindfolded? Then why do you drive your business this way?
Most of us start our small business journey by selling something we are good at doing or making. Before we know it, we get caught …