The cost of using spammy digital strategies
Employing black-hat and spammy digital marketing strategies sounds like an act of desperation and/or naïvety on behalf of business owners. On one hand, instead of …
You and your team need to work those digital marketing muscles
Ok, here is an analogy. Preparing for a sports competition is similar to preparing to beat your competitors online in that in both competitions you …
How poor website performance costs you
You’ve probably heard that if your landing page takes longer than 2 seconds to load then users will simply hit the back button. OK, that …
Should you advertise with Google Ads
Most small businesses I deal with want to know how much it will cost to advertise on Google Ads. It kind of makes sense. If …
In search for the perfect landing page – Part 3
At the end of Part 2, I realized that JavaScript may be unnecessary to create the perfect landing page. Frameworks based on React and Vue …
In search for the perfect landing page – Part 2
At the end of Part 1 I mentioned that in my quest to find the perfect landing page, one that has great design and performance, …
In search for the perfect landing page – Part 1
While most landing page templates have nailed the layout requirements to improve conversions, many just have good-enough performance, especially on mobile. Given that performance can …
How to start blogging for your small business even if you think you can’t
Excuses, excuses. I’m not a good writer I do not have time Not much to write about There are other blogs already writing about what …
Attract Customers/Leads with this Landing Page Content Outline
So you just published your website. You put up some ads on Google Adwords and waited for sales to come in. Only you did more …
4 WordPress Search Engine Optimizations that Increase Ranking
How big a bump in ranking should you expect? Well, it depends. First, make sure you are tracking your rankings. Use SERPS, or ProRankTracker, or …