The simple reason you don’t want to serve every kind of customer
The reason you don’t want to serve every kind of customer is that you’ll be competing on many fronts. What strategy will you employ to …
Websites at risk for an ADA accessibility lawsuit by industry
The Americans with Disabilities Act (ADA) requires that states and governments make websites accessible to individuals with disabilities. Which industries must have websites that comply …
What does it take to market a real estate agency in the digital age?
Every marketing opportunity seems to go through the following stages: Novelty Skepticism Early Adoption Late Adoption Maturity Take social media as a recent example. Twitter …
Don’t skip these marketing steps or you risk wasting money and time when advertising
Marketing campaigns begin by identifying the ideal customer, defining the business strategy, and identifying the right channels to use to target the right audience. But …
Seeing the value in digital marketing when you don’t understand technology
So you’ve heard that more and more businesses are exploiting the internet to grow, but you just can’t understand how social websites – where people …
Building a Successful Small Business by Getting Things Done
Start right. Setup your productivity for success Whether you are building a lifestyle business, a Youtube Channel, or a small business, the key ingredient to …
